ARE YOU A GEEK?
Dear Colleague,
Are you a geek?
In his book “What Would Google Do”, Jeff Jarvis reverse-engineers Google — the fastest-growing company in history — to discover forty clear and straightforward rules to manage and live by, such as: |
|
|
“You need to be a platform and help people build things on top of you. You need to make mistakes well. You need to make things actually half-baked and learn as your people use them. You need to understand that your worse customer may be your best friend and you need to build a new relationship with your customers.”
These lessons can be applied to all kinds of companies: “It’s not just about technology, it’s about any company, any institution in society.”
Jeff Jarvis has found out that there’s universal appeal for these rules.
Everybody wonders: what Google would do?
“This is not about thinking like a geek, it’s about thinking differently.”
> Jeff Jarvis, founder of Buzzmachine.com, will be one of the speakers at DNA2009, March 4th and 5th, where he will be explaining and discussing his ideas.
Watch the video of Jeff Jarvis presenting his book.
PROGRAMME
DNA2009 will be hosted by Ben Hammersley, Associate Editor of Conde Nast’s “Wired” Magazine in the UK and Richard Gizbert, presenter of Al Jazeera’s “The Listening Post”.
> You can find the programme on line now on www.dna2009.com.
SPEAKERS
Robin Hamman, now Senior Social Media Consultant at Headshift, will be joining us at the conference again this year after making a huge impression at DNA2008, when he was the BBC’s Head of Blogging. At DNA2009 he will be addressing how programme makers, journalists and editors can engage more meaningfully with their audiences online. |
|
|
He will present his ideas for designing and implementing the next generation of social software solutions to help media companies engage with their customers in new and innovative ways. At last year’s conference Robin talked about how journalists could turn much of what they do into useful content for blogs.
> Jeff Jarvis and Robin Hamman will be joined by other creative thinkers from companies including Google, The BBC, CNN, Al Jazeera, Facebook and many more to deal with the issues facing your media business. Go to the list of speakers.
BOOK NOW
Whether you’re a geek or not, whether you work as an editor or a technology consultant for a large broadcasting company or webmaster a local newspaper’s website, be sure to be at DNA2009 to discuss the future of digital news media and find out how you can successfully meet the challenges of the current economic crisis and of the digital news revolution.
> Book now!
Sponsors
Media Partners
Supporting organizations
|
