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Is Barack Obama the first Internet President?
Some people think so, and at DNA we will be discussing what internet based election campaigns mean for the politics of the future. Clearly new technologies can impact more than newspapers. And they also change our politics. Franklin D Roosevelt for example understood radio long before anyone else. |
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While John McCain said, “I don’t do Internet”, Barack Obama and his staff clearly did. And they won. Using online phone banks, mass texting, blogs, viral videos... the Barack Obama campaign team raised 600 million dollars and got 1.5 million volunteers to register. Through the Internet the team directly reached its target group members, giving them inside campaign information before all other media were briefed. This strategy resulted in a large and highly motivated grassroots organisation.
In his presidential election campaign, French President Sarkozy also bypassed the conventional media by going directly to the public through the Internet.
How did they do it? And what does this shift to the web mean for elections and government in the future? Joining us at DNA 2009, Jodi Williams, an inner member of the Obama online team, François de la Brosse, leading Sarkozy’s web team and Wolfgang Blau Editor in Chief for Zeit Online who covered the recent US election.
> Learn from the President of the US and the President of France how to use the Internet to reach a mass market! Book your DNA2009 delegate pass now.
Top speakers from innovating companies across Europe and the US
Grab this opportunity to talk to Jodi Williams (Barack Obama’s web team), François de la Brosse (Sarkozy’s web team), Wolfgang Blau (Zeit Online) and all the other top speakers, such as Kris Peeters (Minister-president of the Flemish Government), video guru Michael Rosenblum, Jeff Jarvis, internationally acclaimed author of ‘What Would Google Do?’ (released January 27th), Alexey Nikolov (Russia Today), Richard Gizbert (Al Jazeera), Scott Anger (LA Times), Peter Vandermeersch (De Standaard), Joris van Lierop (Nu.nl), Stefan Bielau (dailyme.tv), Jonathan MacDonald (OgilvyOne), Ben Hammersley (Wired), Pat Loughrey (BBC), and many others from the world’s leading and innovative media and broadcast companies: Al Jazeera, BBC, Die Zeit, Google, Microsoft, MSN, journalism.co.uk, NOS News, Nu.nl, Reuters, Sky News, Telegraaf Media Groep, Spits,...
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