Innovate or die!
Jonathan MacDonald, Senior Consultant at OgilvyOne worldwide and known globally as one of the most creative leaders in new media, will be at DNA2009 to share his ideas on the future of advertising and marketing. Apart from a renowned communications consultant and an award winning keynote speaker, Jonathan Mac Donald is also a recognized author. |
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Based on the communications movement he founded, ‘Every Single One of Us’, he recently published a book with the same title and the same aim as the movement: inciting change in communications.
The book has mobile advertising as a starting point, but the models can be applied to all digital communication and customer relations management. According to his ideas, the ongoing digital revolution in media, advertising and marketing is inevitable. So instead of waiting and being overwhelmed by the evolution, it’s better to move forward, to change... In other words: Innovate or die.
“Much will challenge the traditional advertising models – but lets not be too hasty to abolish them. Everything has a place but we must embrace the move from broadcast to word of mouse.”
“I believe things have never been more positive – there has never been a
moment in media with so much potential to improve things.”
> Watch Jonathan Mac Donald’s video invitation to DNA2009.
> Book now and learn how to innovate
Speakers
At DNA2009 Jonathan Mac Donald will be joining over 50 top speakers such as Jeff Jarvis, internationally acclaimed author of ‘What Would Google Do?’ (released January 27th), Richard Gizbert (Al Jazeera), Ben Hammersley (Wired), video guru Michael Rosenblum, Kevin Marsh (BBC) and many others from the world’s leading and innovating media and broadcast companies: BBC, Al Jazeera, Amazon, Die Zeit, Google, NOS, Sky News, Westdeutsche Allgemeine Zeitung...
> Make sure you’ll be there as well!
Special Offer (until Feb 13th): Spread the news and get in for free!
Want to spread the news and convince colleagues, friends, network partners to come to DNA2009? Ask for you personal spread the news code on spreadthenews@dna2009.com. If two or more people buy their delegate pass using your personal code, they’ll receive a 50 euro discount and you’ll receive a free delegate pass! (offer valid until February 13th 2009)
> Get your personal spread the news code of DNA2009
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