Welcome by Lisa Lambden, Director of DNA2009

Opening keynote presentation by Mr. Kris Peeters, Minister-President of the Flemish Government and Flemish Minister for Media. 

A technological revolution combined with economic downturn has turned the conventional media business upside down. All over the world, established organisations are grappling with how to respond, while new media constructs arise overnight from nothing to positions of great power.

- Chaired by Richard Gizbert of Al Jazeera

Sponsored by

The ability to predict future trends is highly sought after in every industry but in the media never more so. The aggregation of content is becoming more and more commonplace and for some it has brought great success but as some traditional media names disappear who is going to create and pay for all the original content?

- Chaired by Ben Hammersley of Wired Magazine

Michael will be looking for volunteers to participate in his digital journalism training on day two of the conference.

Faced with the challenge of new technologies and contracting markets, some established media are moving rapidly in embracing new technologies and business models while some are holding back. Who’s succeeding and why?

- Chaired by Ben Hammersley of Wired Magazine

Sponsored by

Barack Obama and Nicholas Sarkozy harnessed the power of the Internet like no politician before them. The Internet revolution has enabled them to bypass the conventional media by going directly to the public. We talk to the people who made this happen.

- Chaired by Richard Gizbert of Al Jazeera

Where is technology taking us? What innovations will we see in 2009? Will E-Readers finally take off or will they be buried by the new mini-laptops? Will Web 3.0 become 4.0? Are ‘touch screens’ the next big thing? See how you can harness the very latest technology for the benefit of your business.

- IBBT presents the very latest technologies to watch for.

The Concentra awards an annual prize to a journalist who, in terms of both substance and production, produced an interesting news item which was broadcast on a news program of a television station.

An additional Breaking News Award is presented to the best piece that is shot, edited and broadcast in one day and has a maximum duration of 5 minutes.

By awarding this prize, Concentra Media aims to promote healthy competition between the various makers of television news items. Concentra also wishes to stimulate journalists to film and edit their own pieces, so they master the entire production process themselves.

> The Concentra Award

at Le Plaza Hotel

What happens when a documentary filmmaker has a camera implanted in his eye? Is this unbridled voyeurism or the ultimate shooting experience? Richard Gizbert talks to Rob Spence about the possibilities and realities posed by filming in this way.

The technology for video acquisition and editing has become so good that we can expect that soon all reporters will be video literate. They will work as digital journalists, using cameras as ‘notebooks’ to record their interview, impressions and the events they cover. Their work can then be ‘published’ as text, as stills, as online video, as audio for broadcasts and podcasts or as television.  It is the ultimate application of the technology for journalism. In this session Michael Rosenblum CEO of Rosenblum TV looks at how the latest hardware and software is making it possible for journalists to easily make the switch to video.

The BBC will be launching its virtual journalism site exclusively at DNA 2009

The corporation hopes to create the best online journalism training in the world. Kevin Marsh Editor of the college will give delegates will be given a tour of the site that aims to provide an environment to develop the future of learning in the new digital age. It will do this through informal learning, gaining tips and advice from the best talent inside and outside the BBC and creating a forum to spark debate about the future of journalism.

The Holy Grail for every commercial media company is advertising but how are the new media models making their money?

- Chaired by Matt Cowan, Technology Correspondent at Reuters.

Social Networks have a growing role in the news media. First there was MySpace, then Bebo, Facebook, Linkedin, and most recently Twitter. Social networking helps to organise protests, win elections, feeds information from war and disaster zones, connects like minded strangers and finds long lost friends.  Will the popularity of social networking continue to grow?

- Chaired by Jeff Jarvis - buzzmachine and author of 'What would Google do?'

The power of television networks has until now been all about their monopoly on getting video into people's homes. Now the Internet is smashing the old rules and in the last year, a handful of new technologies and websites have made it possible for anyone to be a broadcaster. Sites like Mogulus and Hulu now allow broadcast quality, high definition video of any length to be brought into two billion homes worldwide, for free. It's a technology that threatens to undermine the entire business basis of television as we have known it until now.

- chaired by Richard Gizbert

A question and answer session with four of the highest profile speakers at DNA. This is a chance for you to put your specific business issues to our panel of experts.
Michael Rosenblum – Our expert in video content
Jonathan MacDonald – Our advertising expert
Stefan Bielau – Our expert in mobile technology
Robin Hamman – Our expert in social network branding