Jonathan MacDonald started freelance consulting in 1991. Since then, he has consulted over 100 companies as well as built several of his own businesses and accepted a few Directorships.
Currently his prime contract is Ogilvy where he is the Senior Consultant to the CEO & Chairman and is structuring the Global mobile strategy. Prior to this, Jonathan was a Director of the world's first purely ad-funded Mobile Network: Blyk. As one of the original team, Jonathan shaped the overall business strategy in the sales, operations, analytics and creative departments.

Before this, Jonathan was the Commercial Director of Ministry of Sound, CEO of a Sky TV Channel, Chairman of the Music Industries Association.
He is also the founder of a communications movement called Every Single One Of Us which seeks to unite a wide cross-section of mobile operators, advertising agencies, big-name brands and members of the public; to educate the industry and encourage discussions about emerging business models and to facilitate a step change in communications.

Jonathan is an award winning keynote speaker, a recognized author and is known globally as one of the thought leaders in new media, speaking at many of the advertising and marketing conferences internationally.