Nigel Baker is Vice President, Business Operations, in EMEA and Asia for The Associated Press (AP)- the world’s largest news agency. He was recruited to help set up AP’s award-winning international TV wing in the mid-90s, and went on to hold a series of executive roles in both editorial and commercial areas. Before taking on his most recent role, he was responsible for devising and implementing the company’s multimedia Entertainment strategy. 
Prior to AP, he held senior editorial positions with Reuters and British broadcasters Sky News and ITN.
He holds a master’s degree in multimedia computing for eCommerce from London’s Brunel University.