Simon Bucks is the driving force behind Sky TV's award winning website. The site recently took the top prize at the Association of Online Publishers when it was named the best consumer website of the year. Judges particularly praised the way BSkyB had used videos on the site which they said was a key reason for its success.  Simon is directly responsible for innovation and increasing user participation online and at DNA he will be talking about how Sky has achieved such a commanding presence on the web.

Simon is also the president of the Society of Editors and has actively campaigned for freedom of the press and reporting rights for journalists.