Sponsors and partners


Become a sponsor of DNA2009

By the very fact that busy news executives are dedicating time and money to this event demonstrates their financial commitment in this area. At DNA2009 we welcome the support and sponsorship from organizations keen to help these media companies succeed in the digital news age.

Would you like to participate in DNA2009 as a sponsor or partner?
Have a look at the sponsorship opportunities or contact John Smit for more information.

Main sponsors

IBBT
IBBT, the Interdisciplinary institute for BroadBand Technology, is a research institute founded by the Flemish government, aimed at Information and Communication Technology (ICT) in general, and the development of broadband applications in particular. IBBT’s primary mission is to develop highly competent human capital and to carry out multidisciplinary research on behalf of the Flemish business community as well as the Flemish government. IBBT receives a yearly budget of 23,2 million euro. Since its foundation in 2004, IBBT has started over 80 projects with more than 170 organisations. These projects strive for the joint development of innovative applications in several domains, as there are health care, mobility, new media and e-government
> go to website
Panasonic
Panasonic is a leading supplier of Broadcast products, including cameras, mixers, pan-tilt camera’s and monitors. Panasonic’s was the first to introduce memory based camcorders on the market under the P2 logo. The P2 camera range was very well accepted across whole Europe and worldwide. The P2 system is chosen by 85% of the key broadcasters in Europe which have chosen to go tapeless. VRT, RTBF, BBC, TF1 and ZDF are only a few examples of these broadcasters. With its new P2HD cameras AG-HPX301 and AG-HPX171, Panasonic is offering broadcast production-quality at affordable prices, making sure that everybody is able to enjoy all the benefits of its P2 system.
> go to website.
ViA
ViA (Vlaanderen in Actie) is een project van de Vlaamse regering. Het doel van ViA is om Vlaanderen tegen 2020 naar de top vijf van Europese regio's te leiden.
In de rangschikking van Europese regio’s doet Vlaanderen het vandaag niet slecht, maar ook niet schitterend. In BBP uitgedrukt, staan we op de 25e plaats van 125 Europese regio’s. Dat moet beter. De uitdagingen voor de toekomst op het gebied van demografie, globalisering en milieu zijn immers enorm.
Vlaanderen moet excelleren op elk maatschappelijk domein: wetenschappelijk, economisch, ecologisch, onderwijskundig, sociaal, internationaal en bestuursmatig. Dat is een ambitieuze doelstelling. Om die te bereiken hebben we meer nodig dan enkele kleine stapjes voorwaarts. We hebben nood aan enkele grote doorbraken, dat zijn fundamentele omwentelingen die een grote stap voorwaarts betekenen voor Vlaanderen.
> go to website

Sponsors

Avid
Avid is a worldwide leader in tools for film, video, audio, 3D animation, gaming and broadcast professionals - as well as for home audio and video enthusiasts. Avid professional and consumer brands include Avid, Digidesign, M-Audio, Pinnacle Systems, Sibelius, Softimage and Sundance Digital. The vast majority of primetime television shows, feature films, commercials and chart-topping music hits are made using one or more Avid products. Whether used by seasoned professionals or beginning students, Avid's products and services enable customers to work more efficiently, productively and creatively. Avid received an Oscar(R) statuette representing the 1998 Scientific and Technical Award for the concept, design, and engineering of the Avid(R) Film Composer(R) system for motion picture editing. For more information about the company's Oscar, Grammy(R) and Emmy(R) award-winning products and services, visit www.avid.com
Diginet
Diginet has been founded in 1996. Since then Diginet has been a major provider of technical solutions and professional equipment for the Broadcast, Telecom and security industry. Diginet is composed by 4 divisions: Video, Connectivity, Telecom and Security.
> Go to website
Nedstat
Nedstat is European leader in website analytics. Its products and services enable companies to improve the effectiveness and profitability of their online communication and business.
Nedstat’s video analytics Stream SenseTM creates new ground breaking reports to answer critical questions about video stream usage including all important click behavior during advertising messages. Sitestat Mobile Analytics provide an in-depth view of mobile browsing and conversion. Detailed, real-time analytics report on phone brands and types, screen sizes, browsing behavior and mobile conversion. Nedstat makes website analytics straightforward and accessible for users of all levels and disciplines.
Oxynade
Oxynade is a content and service provider of event calendar data within your target market. The company monitors thousands of local and global websites to get the latest information on festivals, sport events, cultural happenings and a wide range of other events around the globe. Oxynade’s comprehensive database is used by cultural and touristic departments, media partners, travel agencies and others to offer their audience localized and up to date information on cultural events. Oxynade completes the events database with an eTicket Booking Platform allowing you to sell tickets for the events published. >
> go to website
The Creative Stores
Let’s build a relationship with your target audience. We’ll take care of creation, production and organisation! A viral campaign, an interactive website, a mobile application or a wider plaform for an integrated campaign, we deliver focussed on your ROMI objectives. Our approach uses the communication channels that are really necessary, building a conversational connection between your audience and your brand. But we also build bridges between your marketing, sales, IT and CRM. The tools we use or make, go from pure software development to pure communication, everything in between or combined. The consumer is pulling the strings. We make sure you can provide the right strings. Easy is out, complex our ball game.
> go to website
Videohouse

Media partners

AV-I
AV-i, your essential trade magazine! In twenty years the trade magazine AV-industrie has become a reference in the Belgian audiovisual landscape. A very large bilingual audience finds in this av-journal many interesting and contemporary topics. This professional publication from Magelaan keeps you informed of the latest developments in the sector. As a trade magazine AV-i offers customer-oriented information for av-professionals and decision makers at companies or organisations interested in audiovisual matters. During DNA 2008 in Brussels you can benifit from a promotion: eight issues at the price of six! For just 30 EUR a year you'll get an impressive amount of useful information about the audiovisual world. Visit our website www.av.be and subscribe now to AV-i, a trade magazine that will impress you.
BMMA
The BMMA’s aim is to encourage exchanges between management and marketing professionals. The association does its best to build up and strengthen both national and international institutions, with the authorities, in all spheres where it is needed. The BMMA (Belgian Management and Marketing Association) organises lunch conferences and information days on a wide variety of themes, which can be technical or of general interest. It is a forum for anyone who has a message to get across, bringing together the concerns of today’s manager with the aspirations of the manager of the future. Another aspect of the BMMA is the organisation of training courses. The Executive Master in Marketing & Advertising qualification was created in 1991 with the Solvay Brussels School of Economics and Management (ULB and VUB). Freddy Tacheny, Directeur General of RTL-TVi is the Chairman. The BMMA has 750 members.
> go to website
Bright
Bright is the first and fastest growing cross-media brand on digital lifestyle, technology & design. Bright covers Internet, electronics, gear & gadgets and is looking for the tech-factor in design, media, science, architecture and even in fashion. Bright is available in three different formats: the two-monthly Bright Magazine, the website Bright.nl and the video channel Bright.tv.
> go to Bright
Broadcast Magazine
Broadcast Magazine, published by Broadcast Press, is the leading Dutch journal in the field of public and commercial channels, radio, TV and multimedia. In addition to Broadcast Magazine, Broadcast Press publishes the more technically orientated journal Masterfiles. Broadcast Press also organizes various specialized events and seminars focused on the Media Industry such as the National Broadcasting Congress, the AVManifestation and Branded TV Content. Each year, Broadcast Press presents the highly regarded Media Personality of the year award (Omroepman/vrouw) and the prestigious Marconi Awards.
> Broadcast Magazine
Dutch Media Professionals
Dutch Media Professionals“ is an online network organization which bundles media expertise and talent with the objective of taking the Dutch media sector to a next level. Started as a LinkedIn group with now over 4300 members, Dutch Media Professionals offers a platform where people from all sorts of media can come together and share ideas, whether it's at various events it organizes or on the group blog www.rethinkingmedia.nl
EurActiv
EurActiv brings together the skills of professionals with experience in EU affairs, journalism, information and communication as well as Internet technology. For its content, EurActiv relies not only on its own editorial team but also on numerous content partnerships, as well as links to the national press and the EU institutions. EurActiv is independent. It is not another website of the EU institutions but complements websites like Europa by focusing on non-institutional EU actors too. In order to provide free services and ensure independence, EurActiv's services are financed from four sources (corporate sponsoring, EurActor membership, online advertising and EU projects).
> go to EurActiv homepage
Express Be
Express.be is a daily news site which offers its core audience - Belgian B2B executives and corporate decision makers - a daily overview of news items written or carefully selected by a team of professional editors. The news items are short and informative, and are categorized in a specific selection of industry-related topics (Automotive, ICT, Finance, etc.). Express.be also publishes a blog platform for their readership, as well as a number of professional columns.
FLEET
FLEET, Flemisch E-publishing Trends, is a four-year interdisciplinary research project on e-publishing in Flanders (Belgium). It started in 2006 as a multidisciplinary research consortium including 21 researchers from three Flemish universities (Vrije Universiteit Brussel, K.U.Leuven and UGent) and two Dutch research centres (TNO-ICT and Infonomics-EC/DC).
The main objective of FLEET is to identify, understand and prospect the changing role of information and communication providers and users in a networked society. Ultimately, the research aims at building a Flemish knowledge platform on e-publishing. Hence, FLEET is engaged in mapping the development of the professional e-publishing sector in Flanders.
> Go to the FLEET website
Frankwatching
Frankwatching is one of the most popular Dutch blogs and winner of a Best of the Blogs Award (Best Weblog Dutch 2007). Frankwatching features news and opinions regarding digital trends and events. Daily fresh servings of stories and links regarding marketing, social media, media, journalism, user experience, mobile and other digital themes. About 100 authors write on the blog, each of them has it's own specialization. The targeted reach is about 150.000 unique professional visitors per month.
> go to website
journalism.co.uk
Journalism.co.uk is a UK-based news, resource and recruitment site that has been covering the global online publishing industry since 1999. Independently published,Journalism.co.uk aims to provide an unbiased and informed view of the digital revolution for publishers and journalists. It has also acted a gateway for thousands of journalists commencing or developing their careers, providing training information, job leads, and "how to" articles.
New Europe
NewEurope is the leading European weekly newspaper, carrying news from 49 different countries in each issue, with special sections devoted to the European Union, Transatlantic relations, EU-Asia, Energy, Environment and Arts & Culture. NewEurope is an essential reading for European political and business decision-makers and opinion-formers.
paidContent:UK
paidContent:UK covers the business of digital media for the U.K. and European markets.
> go to website
PUB Magazine
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Society of Editors

Supporting organizations

Belga News Agency
Belga covers all national and international news, 24 hours a day, seven days a week and 365 days a year. News content is supplied in text, pictures, audio and video formats. Belga covers all aspects of life and current affairs: politics and economics, finance and social affairs, sports, culture and personalities. The Belga news feed are firstly distributed to the 'traditional media'- daily press, radio and television. Furthermore, the government and the companies are also to register as clients, as well as internet sites and new online applications. The latter are of a growing importance among our customers.
The Belga news feed are not only intended for the Belgian market, but are also distributed worldwide thanks to the different international agreements signed with the biggest foreign news agencies. The Belga label provides clients with a quality product based on reliability, and speed. Any form of outside pressure
Deutsche Welle
Deutsche Welle is Germany’s international broadcaster. It carries out its legally defined mission while remaining journalistically independent. DW is Germany’s media visiting card throughout the world – with DW-TV, DW-RADIO, DW-WORLD.DE and the DW-AKADEMIE. Deutsche Welle is an innovative media enterprise. DW offers globally accessible multimedia information in more than 30 languages. It uses the latest digital technology for production and broadcasting and, in particular, draws on the expertise of a multinational team of some 1,500 employees from more than 60 countries.
European Journalism Centre
The European Journalism Centre is an independent, non-profit institute based in Maastricht, The Netherlands. Its aim is to give further training to mid-career journalists and media professionals and says it is dedicated to the highest standards in international as well as European journalism. The institute also acts a partner and organiser at the European level for media companies, professional organisations, journalism schools and government bodies seeking to establish activities and projects
Hyperlocal TV
Rosenblum TV has entered into a partnership with Verizon to build a series of hyperlocal news stations, beginning with a pilot station in Washington, DC and more cities planned for this year. These local news stations will be entirely VJ-driven.
IFRA
IFRA (www.ifra.com) is the worldwide research and service organisation for the news publishing industry. With head­quarters in Darmstadt, Germany, it has acted since 1961 as the platform for decision-makers from the newspaper industry. IFRA offers its services primarily to its more than 3100 members in about 80 countries. IFRA’s research work provides the basis for this and results in standardisation ­projects as well as international and regional exhibitions, conferences, seminars, workshops, study tours, training events, Newsplex consulting and international competitions. The IFRA Expo – “the annual event of the newspaper industry” – held at major European venues, is the world’s most important trade exhibition for newspaper companies and their partners. IFRA Expo 08 will be held from 27 to 30 October 2008 in Amsterdam under the motto “Get the Big Picture!” (www.ifraexpo.com). IFRA Magazine, the international magazine for newspaper strategy, business and technology, is published in se
Media Academie
The Media Academie is the training institute for the broadcasting companies and the audio-visual industry. The aim of the Media Academie is to provide quality training for radio, television (national, regional and international) and new media in the field of both programmes and facilities. In addition, the Media Academie organises courses for the audio-visual industry and provides presentation and media trainings for companies and institutes. The Media Academie designs tailor-made courses and training-projects for national and international companies or organisations.
MediaNet Vlaanderen
MediaNet Vlaanderen, founded in 1994, is a discussion platform intended to tighten the contacts between the member companies and the government authorities concerning the challenges of the ICT minded media market.
MediaNet Vlaanderen promotes the member companies cooperation on a non competitive basis in order to develop both innovative and regulation policies. The core task of MediaNet Vlaanderen is to boost innovation among its members through an efficient presence at various levels such as technology benchmarking, definition of pilot project, research of the most adequate partner and of appropriate financing. By attracting new members (large, small and medium companies), MediaNet Vlaanderen widens its business horizons to become a key center.
> go to website
The Concentra
The Concentra Award, now in its third year, aims to promote healthy competition between the various makers of video news. The Award also aims to encourage creators to film and edit their own pieces, so that the entire production process is mastered by the individual. The annual prize is given to a journalist who, in terms of both substance and production, produced an outstanding news item that was broadcast or published on a news site. The winning journalist will also receive a prize of 10000 euros. For the first time, and reflecting the convergence of media, this award for video excellence will be open to journalists from any news organization.
The Rosenblum Institute
Having started VJ training courses in 1988 the Rosenblum Institute team are world leaders in videojournalism and VJ training. Thousands of people have now been trained through the exclusive VJ Bootcamps -intensive group sessions, held at hotels or in classrooms across the country and around the world. Training is done in groups of 12-30 people, lasting from a weekend to three weeks. At the VJ Bootcamps, students are taught to shoot, write, script, edit, produce and direct in video. They are both creative as well as technical, and they are as much about pursuing a creative vision as they are about knowing which button to push.